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Posted by on Nov 21, 2013 in SEO, Social Networks | 0 comments

How to set up your Google+ Custom URL

How to set up your Google+ Custom URL

Google+ has recently expanded the capability for regular users to create a custom URL for their profile. Custom URLs (also known as vanity URLs) are a great feature that make it significantly easier to remember and locate a particular webpage or social media profile. Previously, the ability to create custom URLs in Google+ was only available to selected companies, well-known brands and celebrities. While there are still some minimum criteria before Google will preapprove your custom URL, most users should now be eligible. Creating a custom URL for your Google+ profile has many benefits in regard to branding, marketing, and Search Engine Optimization. This is especially the case for businesses and organizations looking to improve their online presence. As a result we have created a step by step guide for setting up a custom URL for your Google+ profile: Step 1: – Check if you have been preapproved i. Go to your Google+ page. ii. If you are eligible for a custom URL a notification bar will be visible...

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Posted by on Sep 29, 2013 in SEO | 0 comments

An Introduction to SEO

An Introduction to SEO

Search Engine Optimization (SEO) can play a significant role in the success (or failure) of a particular organization. It is therefore no surprise that the market for SEO services has developed into a huge multi-billion dollar a year industry. Yet, SEO is still seen as a mystery to many organizations and often applied as an afterthought in their overall marketing strategies. These companies normally employ short-term, set and forget actions in the hope of attaining quick results. In contrast, teams that are successful in SEO have an almost fanatical approach to its application, measure performance extensively, adapt constantly to industry changes and take a strategic longer term approach. SEO in context The ultimate goal of SEO is to increase the level of visitors and traffic to a particular website from organic (i.e. unpaid) search engine results. The rationale for this is simple. More visitors translate into greater opportunities for promotion and potential sales. The application of SEO therefore centers on what practices, processes and methodologies affect organic search engine...

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