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Posted by on Jan 15, 2014 in IT Definitions | 0 comments

What is Spreadsheet Risk?

What is Spreadsheet Risk?

Over the last thirty years spreadsheet applications have become one of the most important business tools for organizations of all sizes. They are (arguably) the most popular and powerful software tool used in business today. Their popularity and widespread application can be attributed to the fact that they are easy to use, simple to modify, extremely flexible and can be rapidly applied to suit a variety of different business functions – data analysis, data calculations, data presentation, modelling, accounting, reporting, graphing data etc. Microsoft Excel has been the dominant market player in this space for a considerable time. For many organizations Excel has become an essential tool that is embedded in some of their most critical business processes. Indeed, many business decisions are made based on results coming out of an Excel Spreadsheet.   Introducing Errors – How mistakes lead to risk (and loss) Unfortunately, the key strengths that underline the power of spreadsheet applications are also the source of their greatest weakness – Errors. Errors can take many...

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Posted by on Nov 21, 2013 in SEO, Social Networks | 0 comments

How to set up your Google+ Custom URL

How to set up your Google+ Custom URL

Google+ has recently expanded the capability for regular users to create a custom URL for their profile. Custom URLs (also known as vanity URLs) are a great feature that make it significantly easier to remember and locate a particular webpage or social media profile. Previously, the ability to create custom URLs in Google+ was only available to selected companies, well-known brands and celebrities. While there are still some minimum criteria before Google will preapprove your custom URL, most users should now be eligible. Creating a custom URL for your Google+ profile has many benefits in regard to branding, marketing, and Search Engine Optimization. This is especially the case for businesses and organizations looking to improve their online presence. As a result we have created a step by step guide for setting up a custom URL for your Google+ profile: Step 1: – Check if you have been preapproved i. Go to your Google+ page. ii. If you are eligible for a custom URL a notification bar will be visible...

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Posted by on Sep 29, 2013 in SEO | 0 comments

An Introduction to SEO

An Introduction to SEO

Search Engine Optimization (SEO) can play a significant role in the success (or failure) of a particular organization. It is therefore no surprise that the market for SEO services has developed into a huge multi-billion dollar a year industry. Yet, SEO is still seen as a mystery to many organizations and often applied as an afterthought in their overall marketing strategies. These companies normally employ short-term, set and forget actions in the hope of attaining quick results. In contrast, teams that are successful in SEO have an almost fanatical approach to its application, measure performance extensively, adapt constantly to industry changes and take a strategic longer term approach. SEO in context The ultimate goal of SEO is to increase the level of visitors and traffic to a particular website from organic (i.e. unpaid) search engine results. The rationale for this is simple. More visitors translate into greater opportunities for promotion and potential sales. The application of SEO therefore centers on what practices, processes and methodologies affect organic search engine...

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Posted by on Jul 26, 2013 in IT Definitions | 1 comment

Understanding IP Addresses – IPv4 vs IPv6

Understanding IP Addresses – IPv4 vs IPv6

Internet Protocol (IP) Addresses are one of the fundamental components that enable computer networks (including the Internet) to operate effectively. They provide the means for a variety of devices (e.g. routers, laptops, computers, servers, hosts, smartphones, tablets, printers, gaming consoles etc.) to accurately find and communicate with each other across a given network. What is an IP Address? “An IP Address is a unique identifier for any device connected to a computer network such as the Internet.” Currently there are two versions of IP addresses in use today:     •    IP Version 4 (IPv4)     •    IP Version 6 (IPv6) IP Version 4 (IPv4) IPv4 was first deployed on January 1, 1983 and is still the most common format currently in use today. IPv4 addresses are displayed in a dotted-decimal format that contains four octets with numbers ranging between 0 – 255 (e.g. 54.225.229.200). Based on this quad-dotted notation there are two simple methods to determine the total number of possible IPv4 addresses. Method 1: – Simple combination with replacement An IPv4 Address...

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Posted by on Jun 14, 2013 in Security | 0 comments

Security 101 – Password Security

Security 101 – Password Security

The humble computer password has been at the forefront of security practices since the very inception of the IT industry. They have (arguably) proved the most effective method in securing information and validating the identity of a particular user. However, many simple and sophisticated methods exist (e.g. Brute force attacks, Cross Site Scripting, SQL injections, Man-in-the-middle, Phishing, Social Engineering, Malware, just to name a few) that are commonly used to compromise or gain access to people’s passwords. The creation and maintenance of a secure password is dependent on many factors. It relies on a combination of measures from both the user/client and the provider/server. A small weakness in any component on either side can lead to a vulnerability and potential attack or exposure. Consequently, we have put together the Top 10 actions that people can do on the user side to increase the security of their passwords: 1. Always use a secure connection (SSL/https) When signing up to a new site/application/service or logging in to an existing site, always...

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Posted by on Apr 18, 2013 in ZeusDB News | 0 comments

What’s in a name – The meaning of ZeusDB

What’s in a name – The meaning of ZeusDB

One of the most frequent questions we receive from both individuals and business alike (who haven’t seen one of our corporate presentations) is what does the name “ZeusDB” mean. The best way to answer this is to share the process on how we actually came up with the name. Choosing a business name is one of the most critically important yet difficult decisions a company can make. Our case was no different. Before we began brainstorming for ideas we set out three basic prerequisites that the name had to meet in order to be considered a possibility: –      1.    The name had to be less than 8 characters in length;      2.    The .com domain suffix for the name had to be available (quite rare these days); &      3.    It had to convey or show some connection to the underlying activity of the company. The last point was especially critical to us. We wanted a name that had a subtle hint as to our underlying business activities. The company was established with the...

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Posted by on Apr 4, 2013 in Cloud Computing, IT Definitions | 0 comments

What is Cloud Computing?

What is Cloud Computing?

Cloud computing has the potential to completely revolutionize how technology is delivered and utilized by both business and personal users alike. However, ask a handful of IT experts to give you a definition of cloud computing and you are likely to receive a variety of answers that leave you scratching your head. This is not altogether a bad thing. Lively debate amongst experts indicates that cloud computing is still somewhat of an evolving concept. As such, the scope of cloud computing is likely to continue to change as its adaption, influence, innovation and maturity grow in the marketplace. However, in the here and now, this inability to articulate a consistent message has caused widespread confusion about the role and benefits of cloud computing. It is difficult to apply in the real world something that is still not clear in a theoretical sense. At the heart of the issue lies the fact that cloud computing covers a very broad spectrum of activity. It incorporates a myriad of IT capabilities. These...

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Posted by on Mar 18, 2013 in ZeusDB News | 0 comments

Hello, world! Welcome to ZeusDB

Hello, world! Welcome to ZeusDB

We are really excited to announce the publication of our first post (this one) on the new ZeusDB Corporate Blog. In choosing what to include in our very first post we decided to explain a little bit more about the company and why we (finally) created this blog. IN THE BEGINNING… Typically enough, ZeusDB began as an idea – to make organizational life easier and more productive through utilizing a combination of data analytics and technology. To put it another way, coming up with alternatives to help businesses reduce inefficient work practices. The underlying belief was that good analytics and a healthy dose of common sense would go a long way in improving any business process. High-quality analytics requires many things but at its core is easy access to clean, efficient and organized data. To achieve this we needed a technology enabler. Enter the cloud. Now a mainstream business buzzword, the cloud (when utilized appropriately) is a game changer. It enables (again when utilized properly) businesses of any size...

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